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Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible. However, these two facets of inbound marketing can work together to amplify each other’s results. In this blog, you’ll realize that compromise is in sight. This guide will help any marketer integrate their efforts across both platforms. Below, we’ll cover the following topics:
Social Media vs. SEOSEO and Social media management relate to posting and optimizing your content on social media networks like Facebook, Twitter, or Instagram. SEO strategy is making your website or content more searchable so that people looking up phrases or questions about products or topics related to your industry will find your site in the results. Now that you know the difference between social media and SEO, let’s explore social media SEO. What is social media SEO?Search Engine Optimization Social media allows you to optimize your social profiles to better attract potential customers through search. SEO best practices will vary across platforms. However, the goal remains: find the right audience for your brand and expose them to products they could buy. While SEO and social media marketing services tend to be very different strategies, they can complement each other. Leveraging both can help you gain traffic from a variety of different sources. Our survey in January, involving 1,528 social media marketers, emphasized the growing importance of social media in 2024. 42% strongly agreed that people now prefer finding brands on social media rather than traditional search engines. Our findings suggest that in 2024, more people will buy directly from social media apps than from other channels. 82% said they’d choose social media over a brand’s website, and 84% said the same compared to third-party sites like Amazon. It’s becoming increasingly clear: Social media is no longer only a place to connect with friends. It’s a connection spot between businesses and customers. And will social search replace search engines? No, both hold their ground because they serve different purposes. People use Google to find an answer to a question. On the other hand, they use social media to discover answers to questions they haven’t yet thought of. The difference between search engines and social media platforms is blurring. Social Media SEO Strategies
1. Social Sharing Buttons on Your WebsiteThere needs to be more debate regarding social media sharing buttons. Are they powerful tools or just unnecessary clutter? Social sharing buttons can be practical if you place them strategically — for example, on blog posts. Grammarly does a great job using this method. In other scenarios, social sharing buttons might not yield any results. For example, a VWO study suggests that removing those buttons from landing pages can increase click-through rates by 11.9%. This indicates that while blog posts benefit from social sharing buttons, pages with clear goals may perform better without them. Conducting A/B tests can help you determine your site’s best placement for social sharing buttons. 2. Integrated Keyword StrategyAs mentioned earlier, the line between search engines and social media platforms must be clearer. When appropriate, take the keyword strategy you use for your website and apply it to your social media engagement. Do research and find what keywords are most famous for your particular platform. For instance, in January 2023, Statista found that “how to…” keywords were the most searched terms on TikTok during the examined period. Following closely behind was the term “what is…” with an index of 10. Once you write the list of the top keywords for your social media posts, you can start creating them. But, don’t overload your posts with too many keywords. Instead, be aware of how you word social media messages. By adding keywords to social media content, you can increase the reach of your messages. Here’s how to identify the right keywords for each platform: – Reflect on phrases people might use to describe your business if they couldn’t recall its name. For instance, for a productivity tool, users might search for terms like “task manager” or “organizer app.”If there is significant competition, Opt for more specific terms. For example, a “budget-friendly travel app” might yield better results than a “travel app.”– Select keywords that align with the associations you wish to establish. For instance, if you offer discounts, use something like “discount app,” “best deal,” etc.– Revisit any previous SEO keyword research to incorporate relevant terms. Keywords that performed well in web searches may also be effective on social media.– Tailor your keyword selection to suit the nuances of each platform. For instance, a restaurant might use keywords like “best restaurant in New York” on Facebook to attract guests, while on LinkedIn, terms like “hospitality jobs in New York” could attract talent. 3. Include Links in Social ProfilesThe links in social media messages, such as tweets and Facebook status updates, are traditionally no-follow links. This means they don’t pass any SEO authority to the site they’re linking to. But before we continue, let me first debunk two myths about nofollow links: -Nofollow links are useless. Although they may not boost your site’s authority, they can still drive traffic and potential customers.-Nofollow links hurt your site. This is not true. They can even improve your search ranking and shield you from penalties when used correctly. For example, comments on social networks or forum posts should have a nofollow link. It tells search engines that these links “aren’t meant for advertising purposes.” On the other hand, it’s important to understand that the URL in a social media account’s bio is a follow link. Ensure you use these extra opportunities to draw your audience to your site. |
